Where are all these stores that offer double and triple coupons and amazing customer loyalty programs that bloggers keep talking about?

Where I live, I have two choices of grocery stores: I can go to the Hannaford in Lunenburg, or I can go to the Market Basket in Fitchburg. Both have about the same prices (I’ve checked), but the Hannaford has better service, better produce, and is closer, so I choose to do my shopping there. Neither accepts double/triple coupons. Neither has a customer loyalty program.

Where I previously lived, my shopping choices were Stop & Shop and Shaw’s, which do have customer loyalty programs, but I typically found they just used these to jack up everyday prices. But given as these stores were in Watertown and Belmont respectively, this could just be a function of living in a pricey neighborhood.

Another irony: I live in the “fruitlands” of Massachusetts. I am surrounded by farms and orchards; apiaries and maple sugarers. If you drive down my street, you’ve see the maple sugar taps lining the road.

But ironically, many of these farms have realized they get the best profit by visiting farmer’s markets in Boston, Cambridge, and Somerville, where all the socially-conscious locavores live. So even though Dick’s Market Garden is right down the street from me, and they sell peaches at the Arlington Farmer’s Market, they don’t sell peaches at their stand.

I could take better advantage of these resources, but here I admit my own laziness. Dick’s isn’t open when I get home in the evening, so the only time I can go there is on the weekends, and my weekends are jam-packed. This weekend, I actually drove to Hannaford – past Lanni Orchards, which was open – and bought a bag of Lanni Orchard’s apples at the Hannaford. Yes, Lanni Orchards gets some of the profit; but Hannaford is taking a larger portion and delocalizing it.

Flat Hill Orchards is on my commute home, but have I ever gone there? No. Ewen’s Maple Sugar House is on the same road, but I’ve only been there once, because getting service involves ringing a really large bell and waiting for the proprietor to amble out of his house. The largest locally-owned garden center in Massachusetts is also near me, but I still drive to the Home Depot in Leominster when I need stuff.

If there’s any way my shopping habits can become more frugal AND responsible, it’s by making a greater effort to patronize local businesses, not by taking my business to three different grocery stores.

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